Privacy Policy

David Potter trading as datafidelity.uk ("we") promise to protect and respect any personal data you share with us, or that we get from other organisations.

This privacy statement tells you about the type of data we collect and how we use it.

We use your information in accordance with all applicable laws concerning the protection of personal information. This policy explains:

 What information we may collect about you How we may use that information In what situations we may disclose your details to third parties Our use of cookies to improve your use of our website Information about how we keep your personal information secure, how we maintain it and your rights to be able to access it

You can email datafidelityuk [at] gmail.com to ask about the data we hold on you, make changes or ask us to stop using it.

HOW WE COLLECT DATA FROM YOU

When you give it to us DIRECTLY

You may give us your information when you register on our website, enter competitions, make a donation, fill in a form or when we speak directly online. During that first point of contact you will be asked if you want to opt in to our marketing communications database too so you can receive relevant marketing materials and updates.

A follow up email will always be sent to confirm your subscription and you can opt out at any time.

When we meet at events, you may give us your business card so we can contact you with relevant information in the future. We will always send you a post event email that asks you to confirm you are happy to receive marketing materials from datafidelityuk. If we don’t get the confirmation you will not be added to our database.

We will hold your data for as long as you are interacting with the content we are sending you. If you stop interacting or request to be removed, you will remain on our database indefinitely on a suppression list so we know never to contact you in the future.

When you give it to us INDIRECTLY

If we speak at a marketing event the event organisers may share your contact details with us if you have given them permission to do so. When you visit our website, we collect information about how you interact with our content and ads. When we send you a mailing we store a record of this, and in the case of emails we keep a record of which ones you have opened and which links you have clicked on.

When you give permission to OTHER ORGANISATIONS to share or it is available publicly We may combine information you provide to us with information available from external sources so we get a better understanding of you. This information can also help us improve our service offering.

The information we get from other organisations may depend on your privacy settings or the responses you give, so you should regularly check them. This information comes from the following sources:

Third party organisations You may have provided permission for a company or other organisation to share your data with third parties.

Social Media Depending on your settings or the privacy policies for social media like Linkedin, Instagram, Facebook or Twitter, you might give us permission to access information from those accounts. We will then merge this with our own customer data to get a deep understanding of your business.

Information available publicly This may include information found in places such as Companies House and information that has been published in articles or newspapers.

When we collect it as you use our WEBSITE

Like most websites, we use cookies to help us make our site – and the way you use it – better. When you visit our site for the first time you will be informed of our use of cookies before you continue to browse.

Cookies are small files that downloaded to your PC or other device when you visit our site. They make interacting with a website faster and easier – for example by automatically filling your name and address in text fields. There are more details in our Cookie Policy.

In addition, the type of device you’re using to access our website and the operating system you’re using may come directly from your device if it is set up to do so.

Use of Cookies

Cookies are small text files that are automatically placed onto your device by some websites you visit. We use cookies to enhance the online experience of our visitors. We also use them to understand how our website is being used, to inform the content we write and to enable us to make improvements to our website and services and to keep track of your basket.

You have the right to choose whether you want to accept these cookies. By default, your browser will accept cookies – this can be changed by amending the controls on your browser to reflect your cookie preferences. Please note, disabling cookies may prevent you from using the full range of services available on this website.

Our website uses tracking software to monitor our visitors to understand how they use it. We use software provided by Google Analytics, which use cookies to track visitor usage. This software will save a cookie to your computer’s hard drive to track and monitor your engagement and use of the website, and to help identify you on future visits. It will not store, save or collect personal information.